Shyam Sundar Co – Jewellers is a heritage jewellery-house with a history of making a difference.
The heritage comes from a background of over fifty years - a journey that began in Dhaka
(now in Bangladesh) and, after partition, led to a relocation in Agartala
(Tripura) over fifty years ago – eventually branching out into a number of franchised showrooms – to be finally head-quartered in Kolkata
And the history of making a difference comes with excellence in design and craftsmanship of exclusive lines of designer handcrafted gold jewellery
– for which the house is reputed.
This good old jewellery house was founded by the Late G C Saha
, a leading light of Agartala society; and the second generation, daughter Arpita Saha
and husband Rupak Saha
, are committed to take the good name further. This ‘good lineage and great promise’ was summed up in the baseline of company’s corporate identity – ‘A rich legacy, a continued pursuit of excellence’-
and reinforced with the choice of Soha Ali Khan
as the first brand ambassador.
In 2008, the golden jubilee year of the organisation, Shyam Sundar Co – Jewellers presented ‘Adi-Kriti’
, an exclusive line of high-fashion gold jewellery that is inspired by the tribal culture of India. The ‘Adi-Kriti’ product-idea and marketing project, conceptualized by the Kolkata-based Resource Indica Pvt Ltd, won the support of World Gold Council
, Mumbai; and went on to captivate the bold and beautiful and capture popular imagination in Kolkata, Mumbai, Delhi and Bangalore.....
The very next year, this award-winning brand won, for Shyam Sundar Co- Jewellers, membership of Fashion Design Council Of India (FDCI) ; and a place for itself, at Wills Lifestyle India Fashion Week and other fashion trade events, to showcase the designer jewellery.
The year 2010 saw ‘Classic Calcutta’, classic versions of traditional gold jewellery of Kolkata, being unveiled at the India International Jewellery Show, Mumbai - attracting attention of the jewellery trade and industry, wholesale - and is now showcased at leading jewellery stores across the country.
Somewhere in between came the invitation to become a member of various gems and jewellery industry and trade bodies like GJEPC & GJF.
And last year, ‘The Shubh-Vivah Collection’ – bridal jewellery with sentiments attached - was launched amidst much song and dance about the great Indian wedding.
At Shyam Sundar Co – Jewellers, development of new collections of designer handcrafted gold and diamond jewellery is a continuous process.
So, for more on all that is in store, watch this space !